Is Search Engine Marketing Really Expensive?

[Poor Man]

Everyone knows that if you want your website to work, you will need visitors. Most of the time, search engine marketers do not really know the price market and is often cheated by overpriced services.

Such overpriced services include:

1)Directory submissions
2) social bookmarking
3) Content writing

It's a big market out there and there are many people who are willing to undercut their prices in order to survive. Therefore, it is a good idea to filter who are the people that you can trust and who are the people whom you can never ask for a price quote.

There are forum prices such as $15 for 1000 directory submissions! And they do work. What I suggest is that you do look at the Itrader(if the forum has that feature) and look at the recommendations by various forum members. A good gauge will be at least 5 people recommending a particular service.

I would like to remind you that there are several doubts cast on SEO services that you click via Adwords Advertisements and organic results through Google. Seriously, what is considered reliable?

Good SEO consists of various factors. Therefore, if you want to come up with a clean budget for building your website. All I can say is that you can choose to scrimp on all aspects of SEO except for...

Content Creation and Link Building.

If you want to know how to write a good article, click HERE to know some of the basic essentials.

Links are important if you want to dominate the big G. If you are thinking of dominating other search engines, links won't play as much as a big contributing factor towards the algorithm.

Besides, it is a good idea for you to check out the economics/finances of the world current affairs before you start to build a website. I blog about economics or finances regularly too. This is to remind myself that I need to make it a habit to know what's going on to provide the latest updates to my visitors.

[Jenie0109]

off page optimization doesn't require money unless you'll do the second option.What it only requires is your dedication and patient.

[mauco]

I agree with Jenie0109 that dedication and patience is important.

It's also helps if you find a good SEO and PPC management company that you feel comfortable with and who understand your needs and budget.

[flnazrael]

LOL... because Google, after billions of dollars in R&D and some of the brightest minds on the planet developing its algorithm, will rank your site for valuable terms because you submitted to 1000 ultra-spammy directories with zero editorial standards.

Give me a break.

Guys in India writing crappy articles that sound like they were spit out of a machine, and syndicating those crappy articles to crappy article sites chock full of spam, while a stateside SEO charges you $50 an hour to "manage" that? Yeah, that's overpriced. But if you are in a competitive niche with a lot of money at stake, you need someone creative who can generate buzz and get real links from real websites.

Something to keep in mind is that if an SEO doesn't charge much, he probably isn't very good at what he does. If he was, he'd be working for clients at $50-100/hr, or, just running his own AdSense/affiliate/ad sale networks and be making thousands of dollars a month without even getting out of bed in the morning.

This is not to say that people can't learn SEO (or at the very least, the non-technical aspects of it), and do some things on their own. But I could read a bunch of medical books, do you think that means I'm not going to go see a doctor if I have an important health issue? I don't try fix my own car, either. But that mechanic may be charging $65 an hour for something I could learn how to do myself - I just don't have the time or inclination to learn it.

And having a pro do on-site optimization for a large or dynamic site (and for god's sake, shopping cart sites, which are SEO nightmares) is worth the money. I've seen sites that were so screwed up with duplicate content, canonical problems, PageRank leaking to crap pages, and overstuffed and duplicate meta tags, it was tempting to just start from scratch.

Just keeping up with developments in SEO is a full time job in and of itself, much less doing it. Last year alone there were over 400 changes to Google's algorithm.

Sorry, had to rant... good SEO is definitely one of the most underpriced, undervalued services in the world today.

[sidney]

You don't need to spend in SEM unless you want to hire someone to do it for you. You can learn the secret in search engine marketing by reading and asking around.