Importance of URL

[iammci]

Definitely keywords. Also when your going PPC, in the display link toss in an extra keyword by using "/keyword" after the site. It's an additional way to sneak a potentially heavy hitter into the mix.

[Gopal Dev]

From my understanding Keywords are usually more important. I've never heard that length could be a deciding factor for SEO but criteria change from time to time so maybe...Cheers

Gopal (The Musical Mad Scientist and Entrepreneur)
The v-Fusion Group

[jingwen]

It should be static and the url contained the keywords is better.

[gethiper]

Defining and applying effective URL structure is a discipline that can take a lot of organisation and planning when launching a new site or contemplating a site re-design. Taxonomy, hierarchal structure, classification and grouping are all issues that need to be considered. It's energy well spent, as proper URL structure can have a wonderfully positive impact on your site rankings in the long run. Conversely, ill conceived or poorly deployed URL structure can have immediate negative impacts on your search engine visibility and web presence.

[slogancomes]

URL of a website is very important not only for business branding but also for Search Engine Optimization. With the popularity of Internet and booming online business there is now acute shortage of right and relevant urls. Selecting right url is becoming more complicated. In this post I would describe some of the points which you should consider while selecting right URL.