Starting a marketing firm, how much should I charge?

[minuteman1]

Hi everyone I'm currently in the start-up stage of creating a business with some friends, we are all currently in college and I'm working on the business plan but I have no idea how much I should charge for our services. Our target market is small businesses and I don't want to charge too much to too little for our services because if we charge too much businesses can't afford it and if we charge too little they'll think it's a crap job. So what should I charge working as a student marketing firm?

[SOCMiles]

How much is your time worth? After all... It is YOUR life energy you are trading for $.

[BBlackwood]

Like anything else, it depends on your market and your product. I charge $85 an hour but I have lots of experience. Most marketing firms in my area charge $100 - $150.

You need to look around and find out what your competition is charging. Then, you need to lower it based on not having much real-world experience yet. Once you've gotten some paying work that you can show to prospects, you can start edging your rates up.

Smart Marketing On Any Budget: Smart Marketing :: Money-wise tips for promoting your business - All blog entries

[Neustance]

What marketing segment are you interested in going for? What type of services?

I'm in out-of-home advertising, apart from the research and consultancy all is based on CPM impressions.

Francisco