I too am considering starting an online business. It seems like the logical way to go because of the low-risk and because the potential of making money from the internet is so great.
You asked if you should start off local or try to reach more globally? I didn't really understand that. I know you have an idea for a business and you're probably hesitant of spilling everything out to a bunch of strangers on here who might steal your idea(I've done that a few times) but I don't really understand what you're asking.
If you are selling stuff online, why not just go global and ship anywhere? Are you selling local stuff online from local people? If people will buy the stuff globally, then sell it globally.





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