Well, to be honest, if you're doing a holding company, then you should name it xxxxx xxxxx Holding, (Inc, LLC, Corp, etc).
If it's a development company, then choose something "Green". This has been the going trend in the construction industry.
To be honest, why don't you set up both? Start the holding company, then loan out the funds to the development firm. You'll be able to seek investors on both levels, as well as develop credit and reputation for both.





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