Hah. This showed up in a google search.
Anyway, I know a few good tips that are gaming lounge specific.
It was mentioned earlier that you should target middle school kids. This is the opposite of what you should do. Teenagers are transient and usually have no steady income. Your best customers will be out of college and have a steady job. There are plenty of early twenty-something gamer nerds who will appreciate a place where they can hang out a few nights a week. It's important to become friends with these people for two reasons. One: They'll see the friendship as a reason to come to your store, and Two: They're generally pretty awesome people.
In addition, events are always a good idea. Let people rent out the place for a gamer party. Don't just give them the place, though. Give them a party. (Just don't overspend on it. Do things like play loud music that might be annoying to your normal guests.) If there are any cake places in town, see if you can't work out a deal to have them make gamer themed cakes for your parties. Also: Lock ins seem to be a big draw. Pay a flat fee to stay in until dawn.
Computers will draw in the world of warcraft players, as well. More likely than not, you've got a few small guilds near you. However, I'm not sure how long it would take for these guys to spend enough to make up for 6+ gaming rig computers. Assuming you only spend $1000 on each, that would be 1200 hours to pay just for the computers.
But I'm rambling at this point. This is all likely very basic and obvious. You must have known all this anyway. This is mostly to help anyone else looking at the thread.





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