Being the 451s post I realize no one is actually going to read this, so please just allow me to vent
So many people think that all network marketing opportunities are MLM’s and personally I am not fond of MLMs. I think mostly because of the push to bring people in without an actual focus on the product. The other thing I dislike is the lack of a personal relation ship most MLMs endorse. They use lead capture pages, auto-responders and secret hotel meetings.
I do run a network marketing business, specifically a consumer direct marketing business. It’s not the same as MLM but people always lump them together, which drives me nuts and hurts my business simply by association. People call Mary Kay, Discovery Toys, etc MLM’s. They are network referal businesses, but not exactly MLM’s. They make the majority of their money by selling product, not business opportunities. I call those Party Businesses which are probably close to consumer direct marketing, but with more actual sales.
May the people in my business are not wanting a business at all and are just customers will no intent of making money or bringing people in. May people have mentioned that when everyone is brought in looking to make money- you eventually run out of people to sell the products to. Well, I don’t actually sell products or a service – or business kits! (another reason it’s different than MLM) but with over 60% of the people who come in being strictly customers.- I think that’s the real thing that separates consumer direct marketing from MLMs.
There are advantages of consumer direct marketing and MLM such as asuperincome.com said
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You forget one of the biggest Advantages MLMs have over the conventional business. They have little costs, so they can either invest more in there products … or they can pass the savings onto the consumer like utility warehouse do.
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As far as the get rich quick scams- before I bring anyone in either as a customer or a business builder, I show them the actual numbers from the previous year of the percentage of people at each income level, the high, low and average incomes at those levels and how long it took them to get there. I think if more networkers did this it would be easier to weed out the scams from the good businesses. Plus, I don’t want to bring in people who don’t know what to expect. I work with each and every person to help them reach their goals. If they have unrealistic goals and they’re likely to get discouraged and drop out- it’s a waste of MY time!
I personally believe network marketers are entrepreneurs. They did not start the parent company but they did start THEIR company. They manage the inventory, the cash flow, the marketing, training their partners, etc for their little piece of it. I don’t just “work as a salesman”. I use to work in marketing for a sporting goods company. It was my job to design material to convince people to buy products they probably could live without. That was more sales than my consumer direct business is.
Almost every job is sale in some way though. If you’re flipping products on ebay- that’s sales! If you’re buying real estate to fix up and flip- that’s sales. If you own a shipping company- you’re selling a service, that’s sales! When I ran my graphic design business- you’d better believe that was sales, Selling myself and my services to companies. And once I open my therapy practice (my goal in a few years) that will be sales too- getting referrals by convincing doctors that I can help their clients.
Personally, I wouldn’t consider blogging and selling adwords a business. I’d call it a hobby you’re trying to get paid for. But plenty of people do it and no one on YE bashes it.
So please, YE is for network marketers too.