Some people who wanted to get rich via websites opt to utilize organic search engine functions and spend a great deal of resource on search engine optimization only to find out that they do not need it.

If you are maintaining a small business that operates locally, or are relying on referrals for sales increase, or are just keeping a website for added information without trying to sell anything, then search engine optimization will just waste precious resources.

Here are some examples of businesses that really need search engine optimization:

- specialized websites that offer contents about a specific topic
- online businesses involving web hosting, designing and online advertising/marketing
- businesses that target international markets

You must be planning long-term if you wish to see your website at the top of search engine results. Search engines measure the relevance of your sites to the keyword given. Unfortunately, relevance cannot be achieved in a few weeks.