One Man One Vision

[threedsman]

Some find inspiration in the crowded city streets and high rises. Others seek the freedom of wide-open spaces and sprawling landscapes. He found his in a different country. Inspired by the engineering and specialized machinery of the Swedes, a student from the University of California on his Summer vacation came back to the states to create what is known as Svenson Motorsports. The company is a concept created to sale high quality, unrivalled engineering luxury wheels for the dedicated, determined and motivated business man.
Over these last months, the vision, spirit and determination of this young man grew to become the defining character of this company.
While most man his age are planning their internships at stablished businesses, Edward McFields is working two jobs to keep up with his business expenses. He realizes that no one will give him a business loan unless there is colateral and experience from his part.
He is currently working on his website www.svensonmotorsports.com, and adding touches to his wrapped up van. You can find him at local car shows and concerts handing out flyers and building his company name.
McFields has one thing in mind and that is to create a unique enterprise specialized in one segment of the wheel industry focused mainly on luxury compact automobiles.
In today’s wheel industry we have different brands of wheels all of them not specialized but diversified, companies that sale wheels for High Performance and SUV vehicles. Svenson will focus on one specialization, in return this will permit the company to work diligently in order to differentiate from the rest of the market and create a niche different and unique.
The year 2007 will be an exciting year for the company and the after market industry. This year will represent one of the turning points for Svenson; the company is pushing forward with speed and passion to move high quality products to the top retailers and compact car dealers in Southern California. This will be accomplished by partnering with the best in the wheel market, from the best brakes to the best tires. Svenson is working under the leadership of a young and determined entrepreneur advised by the Inland Empire Small Business Association and the SEMA Wheel Council. The company is determined, dedicated, and committed to be one of the top distributors of high quality wheels in the after market but he realizes that the company’s success relies solely on its dedication, determination, professionalism, and support from you.

[SlideRiceFC]

I'm still trying to draw the link from the being inspired by "engineering and specialized machinery of the Swedes" to coming back to Cali and becoming what sounds like yet another wheel distributor in a sea of them. I understand it's a niche market but not exactly one that hasn't been tapped...especially in Cali where there are plenty of high end shops catering to luxury car owners. I think the problem is the typical "dedicated, determined and motivated business man" doesn't care about putting new wheels on the Benz. Those that do tend to fall into the whole Dub culture area in which there's plenty of manufacturers, distributors, and shops to choose from. On the lower but just as pricey end of the spectrum are the Japanese VIP style tuners. Again, just thinking this one man's one vision isn't so visionary unless I'm totally not getting what is being done here.