i think the angle on this at the ground floor level is exposure for a given set of clientelle. You start with a smaller demographic for whatever it is you offer and stick to it. Specialize in one niche. It doesn't have to be small but it shouldn't be huge unless you have enough money to meet that kind of distribution.
The key here is that you can offer a great price incentive. Infomercials are relatively expensive, and most people (60%) still have dialup internet, so having 50-100 presentations to download would take days.
You can cheaply distribute a large number of discs with very little up-front cost. For example, if you sold 40 2 minute spots on a disc, even at $1,500 per spot, that'd be $60,000.00. You can produce a disc for around $0.50, so if you charge $2,000.00 ($1,000.00 per minute) for 100,000 discs guaranteed, you would profit $10,000.00. These are discs with an envelope. Mailing them at this rate is not a great option, I would suggect for means of distribution you keep it in one large metro area or close to where you can drop say 100-1000 discs off at lareg retail places like malls or the likes. It seems like a lot, but you could get rid of 100,000 discs just standing in parking lots in no time with a couple of high school kids who you pay $40 or $50 bucks for the day.
Between purchasing a quality replicator and everything else, you would walk away with very little the first time, but it owuld be well worth while, because next run out people will recognize your discs and you will also inevitably run into a few people who have ideas themselves who will turn into customers.
Now if you want to go the expensive route, you could go with DVDs (although the older demographic is not such an option there) and put them out there for about *looks it up on alibaba.com* not as much as I thought. You could actually put them out for about $1.10 each start to finish.. that's actually from uline and some other places.
Average DVD ... 120 minutes in DVD format, but if this is for a computer and you put it in VCD format (they would still have to have a dvd player), you could fit about 450 minutes. This includes also putting some of your own stuff on there and the software to play it.
450 minutes costs you $1.10 per unit, so if you sold ad space at $1000.00 per minute, that'd give you enough to put out a 1/4 million or so including better distribution methods and stil lmake a hell of a profit.
Since at this pace you're also going to need a mailing list and you want a good one, I'd check with DVD manufacturers to see who sent in their warranty cards or something.
Another great way to distribute tis would be to check with the manufacturers of DVD players that already play VCD and include it free with their players. You have to be creative.
That would be ideal since you could simply send bulk orders of your DVDs to the manufacturers and shipping costs would die down a lot.
This could also be done with computer manufacturers, or DVD player manufacturers. In these instances, physical DVD would not even be required (remember the idea is it's a lot of information from a data-size perspective and you don't want people to have to download it...)
over time you could build up amailing list of people who enjoy getting your discs and whatnot and then you have it.
Also, since your mailing list would grow, you would ned to be able to work with more customers so you wouldn't have to charge more to everyone for shipping to say a million people. This is OK because perpendicular data recording is the future of write-devie media, and this WILL feed over into the non-rust device market, allowing for greater amounts of data storage.
Again, the bottom line is your selling point. SOrry =) that was your question.
EXPOSURE, and at a fraction of the cost that one would pay to be on TV, while still getting a digital quality video presentation out to the public.
heh... found em even cheaper stateside...
http://www.meritline.com/cheap-dvd-r-030.html as low as $0.30 each, so with label and packaging: $0.50 and you could then ship for $1 total cost.
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