Hi all,


I wanted to re- introduce myself. Lead the Way is my financial introducer company which deals with finance leads for remortgage, loan etc. however I also have a day job in direct mail marketing that I would like advice on- is this product/service attractive to amrketing companies? I personally think its great!..


Theydo Ltd is a direct marketing company which specialises in direct mail. We own our own database of over 52 million consumers and our partner company profiles the data so you can profile on income, property value, gender, age, family composition etc.


The database is accessible online for our clients through a secure login and you can pay for access on a postcode district basis, so small comapnies can target their local area, whereas larger companies can reach the whole of the UK if they wish.


The client is given access for a 12 month period and during that tuime they can benfit from unlimitied download of the dtaa and theycan also profile the data as many different ways as they want, so a company may send mailers every week for 3 different products- this would normaly cost you for 3 different profiles and you would have to pay for every use. We charge you once for 12 MONTHS and UNLIMITED USE. And heres the great thing- marketing companies can use it on behalf of all of their clients- at no additional cost!


If you would be intersted in finding out more about the system and database please email me kateouthwaite@theydo.co.uk