...I agree with
akula ("
Do the surveys") - but think the answer may be simpler.
It's not whether your 'college town' needs a
hookah bar - it's about whether it needs another *
bar*. Does you're town need another one? Even with solid "proof" in the surveys to show that you absolutely need this gimmick (
hookah) to succeed - I'd venture a bet that it's significance would be as minimal as having a
blue-felted pool table over the traditional
green.
Potential Patron1 : "Let's go to a bar..."
Potential Patron2 : "Yeah but where?"
PP1 : "Let's go where there's blue felt/hookahs."
PP2 : "I couldn't care less - let's just go where there's chicks and good grub."
PP1 : "Yeah but which one?"
PP2 : "The cheapest, or closest, or funnest(sic)..."
You called the hookah a "hobby" - is it fun like
beer pong? Cause unless it's exciting or addictive (legal?) - I doubt even positive survey results would be solid grounds to make a decision about opening an establishment centered around it.
Sorry to be pessimistic... but the daunting task of just opening/running/owning a *regular* bar is hard enough...
a realistic article discussing such issues