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If you are an online business owner, it is important that you use powerful Social Media Marketing for promoting your online business. Social Media Virtual Assistants at OBVA have recently written a series of blog posts on how you can use influential Social Media Sites like Facebook, Twitter, and LinkedIn for marketing your eBay or Amazon business. If you are already doing a bit of Social Media yourself, then you might like to know which applications you may use in Facebook, Twitter and LinkedIn to make the best out of your Social Media efforts.
I have been working on Social Media Marketing for some time now, for our site and also for a few of our clients. I have been thinking to try some nice tools that will make my Social Media job easy and more effective. Today, I read a few posts on ‘Effective Twitter Applications’ and did choose 3 twitter tools for my Social Media. Today I share in this post the reason why I have chosen these tools. Next week Wednesday, i.e. 3rd August I will share with you all the results I got from these tools and how it has worked/not worked for me.
I have chosen HootSuite, TweetAdder, TwtQpon
1. HootSuite
HootSuite is a tool with which you can manage your multiple social networks in Twitter, Facebook, LinkedIn ,WordPress, MySpace, FourSquare. You can promptly and easily check all your accounts, start conversations, re-tweet great information or even schedule specific tweets to go out at a later time or date. HootSuite offers several tools that will help small business owners of eBay, Amazon and others to better manage heir Social Media Marketing, especially Twitter.It’s a free download and offers an amazing set of tools to manage your account. The statistic summary in Hootsuite is somewhat similar to Google Analytics, but less in detail.
Why I like this tool?
Free to use and most effective tools of Twitter as per various reviews and blog posts.
Can connect with all almost all social media accounts
Can be used to track and gather mentions of your store or brand across multiple social sites
Can be used to review statistics and reports on individual status messages
2. Summify
Summify is an easy-to-use summarizing tool for your social and news feeds which creates summary of the most relevant news stories, from all of your social networks and delivers it by email or via the web. For now, Summify only pulls content from Facebook, Twitter and Google Reader accounts and it works best if you choose all the three. You can start using the web app by submitting an email addresses and linking any one of Facebook, Twitter and Google Reader accounts.
If you are traveling and want to catch up with your ever-changing feeds, Summify will access the information and only show you what is most relevant. This message can be sent to you via email or a direct message on Twitter . You can also choose number of times the summary generates — from every three days to four times a day. You can configure the occurrence of updates, time interval between summaries, number of stories to be sent in each summary and set up email notifications. For a free app, it works extremely well and is a welcome addition to anyone looking to save time and still get the information they need
Why I like this tool?
You can set this up even when you are not online
It can pull content from Facebook, Twitter and Google Reader accounts together
It is the best way to keep track of what is the current news on your topic of interest
You can choose the number of times the summary is generated
3. Twilert
Understanding how and when customers are engaging with your brand is critical for establishing more meaningful connections with them. Keeping an eye on what information is being passed around the most let’s you know what consumers are looking for, so you can better tailor your messaging strategy. Finding a way to more accurately measure the ROI of social media will help cement its importance in a marketing strategy.
This is not just an easy task and here is where Twilert comes in. This application allows you monitor Twitter for any keyword of your choice and get notified via email. You enter the keywords you want in Twitter conversations and set how often you want to be alerted (daily, weekly or monthly ).
Advanced such as language and exact phrase, including additional keywords, specify what keywords to avoid, and even track twitter conversations from particular users and location are also available. I feel this is a perfect tool for local business.
Why I like this tool?
You can monitor conversations for specific keywords you are interested in
You can monitor as many keywords as you wish
You can choose the number of alerts
You can refine keywords and alerts according to location, by user etc.
You can create local searches
As I mentioned, today I have implemented these tools for our twitter and I am excited to experiment these tools in this coming week. I will share my experience with the readers on how these tools have helped me do effective Twitter Marketing for our company. You may consider joining us on Facebook, following us on Twitter and joining our RSS feed so that you do not miss our on my experiments.
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