Social media is a great way to advertise for free. I think a lot of success in business comes from making personal connections and social media is the ideal way to begin to do this.
Think about this:
If you wanted to buy an Apple. Would you buy it from:
-A press release claiming how awesome there apples are.
or
-The good friend who you personally know and owns a market down the street.
When advertising think about human nature and tackle the free aspects of your findings
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