I am going to start my business within the next 6 months to a year, I am currently a freshman in college at the ripe old age of 18. I have already successfully started a lawn care business but, had to fold it up because my partner is co-oping. My question is what should I do to compete and beat the franchised giant and other small operations. I know service and image as well as attitude are key but, what else should I do to insure my success. I am lucky to have a father who has an MBA and is willing to help me in anyway he can but, what do you guys think i should do? All of your input is very much appreciated.