The guys I get from Monster.com all look better on paper than those who respond to the local newspaper ad, but they usually turn out to be worse salesmen (you may get the exact opposite). If you want someone that knows what they're doing stay away from the colleges; sales is a contact sport and the college guys need to get some experience under their belt before they're good to anyone.
Ive had a few guys come from agencies like Appleone. The good thing about agencies is that you call them at the end of the day and tell them not to send so and so back.
Also, your ads should read Inside Sales, not over the phone sales. Leave a phone number to call and dont even bother with the whole fax a resume BS. You'd be suprised at how many top salemen dont even have a resume. All of my ads say closers only.
Have a sales meeting everyday to not only educate but to pump them up. I also give my guys books to read (My favorite is the closer I & II by Ben Gay). Like any profession, to be good, salemen need to keep thier skills sharp.
It's somewhat dirty, but on more than one occasion Ive gotten myself hired in a room just to get my hands on thier top salesman.
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A thinker sees his own actions as experiments and questions--as attempts to find out something. Success and failure are for him answers above all.
Friedrich Nietzsche