Hi all,
just a quick question. If I were to, say, mass mail 1000 - nice round number - potential customers (small to mid-sized retail businesses to be exact), what would the typical hit rate (as in, what percentage of them would be receptive and contact me about what I'm offering) be? Let's assume that I'm not offering anything earthshaking or revolutionary, just a good product at a reasonable price, and that there are competitors out there doing the same thing.
I've heard tell it's 3-5%, but I'm wondering if anyone has had any experience and could confirm or tell me different.





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