Blue Ocean Strategy - making the competition irrelevant.

[JazzyJay]

Heres some suggestive reading for anyone interested in eliminating the competition and opening new opportunity's for uncontested market space for ripe growth.

Blue Ocean Strategy is a business strategy book that promotes a systematic approach “for making the competition irrelevant.” The authors, W.Chan Kim and Renée Mauborgne, are professors of Strategy and Management at INSEAD. A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product value and profit propositions.

Blue Ocean Strategy is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). In addition to retrospective case studies, the book offers theoretical approaches and practical tools to create and capture “blue oceans”. Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth.

[pentupentropy]

thanks. got a torrent URL for it?

[Woodcs82]

I heard that book is good.

Torrents are bad!!

[BusinessAdviser]

Heres some suggestive reading for anyone interested in eliminating the competition and opening new opportunity's for uncontested market space for ripe growth.

Blue Ocean Strategy is a business strategy book that promotes a systematic approach “for making the competition irrelevant.” The authors, W.Chan Kim and Renée Mauborgne, are professors of Strategy and Management at INSEAD. A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product value and profit propositions.

Blue Ocean Strategy is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). In addition to retrospective case studies, the book offers theoretical approaches and practical tools to create and capture “blue oceans”. Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth.

What's your connection to the book? Just curious...

[pentupentropy]

torrents are awesome. what you mean to say is stealing is bad. I worked on the opennap project with two development servers on the official opennap network and I was extremely proud to be a part of it.

[trailblazer802]

yea ive heard alot about this book. apparently its very good

[aiden1]

Wonderful! Great book and so helpful for business strategy .Thanks for giving out that I've also heard about strategizeblue.com

In my point of view

Blue Ocean Strategy - The Easy Way is the easiest, quickest way of learning Blue Ocean Strategy. It is conducted 100% online and has been designed to make BOS theory and its tools, frameworks, and methodologies accessible to anyone who wants to learn the principles of BOS. It offers a visually engaging, guided learning experience with highly interactive features, including assessments, rich simulations, audio, and progress tracking. It is the only online training program officially approved by the authors of Blue Ocean Strategy.

[GlobalWealth]

I have read this book. Excellent book. It gives a different persepective on competition and new business opportunities.

[aiden1]

The idiom blue oceans are new, but their survival in the business world is not. Blue Ocean Strategy (co-authored by W. Chan Kim and Renee Mauborgne) centers on the perception as a tower of the past and future.

“Seem back one hundred years and ask yourself, how many of today’s industries were then unknown?” “Now put the clock forward twenty years—or possibly fifty years—and ask yourself how many now unidentified industries will likely exist then. If history is any predictor of the future, again the answer is many of them.”
The corner-stone of Blue Ocean Strategy is ‘Value Innovation’. A blue ocean is shaped when a business achieves value innovation that creates value in chorus for both the buyer and the company.
The innovation (in product, service, or delivery) must elevate and make value for the market, although in chorus reducing or eliminating features or services those are less valued by the present or future marketplace.

[brent00]

Great book - we actually use the tools as part of our angel investment club's filtering criteria.
The circus example is one of my favorites (Cirque du Soleil didn't try to compete with Ringling Bros, they created a new market instead).

[aiden1]

China's most important book review journal 'China Book Business Report' reports that Blue Ocean Strategy has been chosen for two famous nationwide book lists. - The 600 Most powerful Books in the History of the People's Republic of China 1949-2009 & The 300 Most powerful Books in the three Decades of China's Reform and Opening to the Outside World 1979-2009 in the category of 'Economics and Finance' in the middle of Adam Smith's 'The Wealth of Nations', Milton Friedman's 'Free to Choose', Joseph Schumpeter's 'Capitalism, Socialism and Democracy', and Samuelson and Nordhaus' 'Economics'.

[firsttimemom97]

Hi, I am currently attending school and part of our assignment was to post the assignment that we did and get feedback from the reader. My assignment was to do the sequence of blue ocean strategy for Jones Soda Company. Thanks in advance for your time.

The Sequence of Blue Ocean Strategy

1. Buyer utility - Is there exceptional buyer utility in your business idea?

Jones Soda Company can easily be found in the majority of convenience and grocery stores to consumers do not have to go in search of the product to purchase it. For consumers that are not able to find the products in a store near them they offer easy online ordering, but this can take up to one week to complete the transaction from the time the order is place until the time it is received and they have to pay shipping charges. While shopping online consumers are able to personalize their own exclusive soda with flavor, create their own label, or ad a photo or message, which makes the product fun. Both their cans and bottle can be recycled .Jones Soda Company sets a new standard when it comes to doing things a different way than traditional soda companies.

2. Price - Is your price easily accessible to the mass of buyers?

When creating pricing policies, Jones Soda Company should take a look at what their competitors are charging as well as what they believe their customers will pay for their products. They should work with the distribution chain so the suggested retail prices are proportional to the anticipated profit margins. The products are sold individually as well as four and 12 packs. Jones Soda Company’s main goal should be to try to stay competitive with other new age beverages. When it comes to the cola companies such as Pepsi and Coke, Jones Soda is an entirely different kind of drink, but the key to winning the drinkers of these products over is a good quality product such as Jones Soda. To stay in competition with their competitors they should aim to be on par price-wise with them. This pricing strategy will help to develop the company’s overall image. It will help Jones Soda be seen as a premium alternative beverage.

3. Cost - Can you attain your cost target to profit at your strategic price?

Working with the distribution chain so the suggested retail prices are proportional to the anticipated profit margins.

4. Adoption - What are the adoption hurdles in actualizing your business idea? Are you addressing them up front?

To help overcome the buyers block Jones Soda Company will make smaller bottles and sell them at a cheaper price than the big bottles to reduce risk for consumers and eliminate some of the concerns they might have about trying the product Even though it would be costly to do for an extended period of time, having a trial period could be an effective way to increasing brand awareness. They could also offer free expedited shipping to those consumers who are not able to find their products in a store.

5. A Commercially Viable Blue Ocean Idea

[genevie]

Hi,
nice post thanks for the informative topic that you've posted....
i love that strategy...
thanks....

[goldie]

This books supports diversification (new products and new markets) but glosses over other practicalities and is therefore not one of the seminal strategy books. Read Baghai's THE ALCHEMY OF GROWTH, 1999 which is better and more real - it espouses synthesising many strategic approaches.