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Here are a few of the main factors determining a domain's value:
(COURTESY OF NAMEPROS.COM FORUMS)
1. Length -- how long is your domain name? One word domains are usually easier to sell and sell for higher amounts than 2 word domains from the same sector.
2. Pronouncability -- Is it easy to pronounce, or is pronouncing the name really stretching it? Prounouncability leads right into...
3. Memorability -- how easy is it to remember this name? A memorable name is generally a non-hyphenated name, composed of 1 or 2 words which go well together. Stay away from numbers -- especially the use of numbers as letters (such as one and 1) to form words (a few exceptions here, including domain name related sites, such as this one which deal with topics commonly talked about using letters [eg. 4 letter domain names]). A memorable name probably has...
4. Brandability -- Could a company center a product or website around this name?
5. Grammatical Tense -- Use a tool, such as Wordtracker to ensure you use the right one. What seems like the most used tense to you may be different from how the rest of the world sees it. Also use Wordtracker to identify whether the term is more popular in it's plural or singular form.
6. USPTO.GOV is your friend -- remember that! Don't be a n00b and get into TM or typosquatting. You can make plenty of money in domaining without stooping to that level.
7. TLD/ccTLD -- What extension is it? I use a 1/10/30 rule for .com, .net, .info -- meaning that I first attempt to determine the approximate value of a .com, then, I associate approximately 10% of that value as a maximum value of the .net and then assign one third of the .net value (or 1/30 of the .com value) to the .info. I use these as maximum prices I would pay. So if I feel a particular .com is worth 100k, I wouldn't value the .info at more than around 3k in example. Seeing as I want to make a profit, I wouldn't consider going higher than 2.5k under such a scenario. As for offering... Most domainers are pretty reasonable to other domainers (i.e. dealing with another Namepros member). If I'm dealing with a individual who I'm not sure if they're a domainer or not, I'll typically start off by offering them 10% of the maximum I'd be willing to pay for their name (in the above case, that would be $250). If they know me and I know them, I'll usually start off around 40-50% of the maximum I'd be willing to pay. No matter what you offer on your first offer, people will generally figure that your first offer usually isn't your best offer (and usually it isn't), so keep this in mind when beginning negotiations -- leave room to negotiate.
8. Target Market -- Who exactly is going to buy your name? If it's a generic .com or LLL.com, okay, you need not worry. But what if it's not? Obviously the larger the target market, the better. A name like health.com is worth more than a name like healthstore.com for several reasons -- but 1 of they key reasons is because health.com has a bigger target market (as well as greatly increased traffic, but that's another matter). How many potential endusers would this name have?
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