I am currently starting a web based company in the travel industry and I have most of my basis covered. I have 2 business partners, one is graphic and web designer and the other is my technology and database guy. I run the business side of things. The only thing I feel like I am missing is SEO. I have looked online for companies but there are so many and who knows if they actually will do a good job. Is it possible to learn the basics of SEO from somewhere. Im willing to get my hands dirty in it but at the same time I do not think that I have to web background to really be able to pick it up quickly. I'd love some advice on the area. Maybe there are some former threads that will help.