What do I need to do to show customers that my business is legit?

[GoodfellaEarv]

Hey guys,

Im in the process of developing an internet based business - so my core asset will indeed be my website.

I know that browsers look for certain attributes to determine the credibility of a website before they purchase from it. What are some things that I can do to show this credibility?

I thought about putting my contact information on the website, but realize that it wouldnt be a good idea since my business is home-based.(Although I do have a "Contact Us" form set up)

Also do you think using the PayPal Standard Payment system for credit card payments will make my business less credible in the eyes of consumers??

[GoodfellaEarv]

thanks alot!

[Encrypted]

My main thing is a professional looking website. Far too often people throw up ugly looking, free templates and then they wonder why no one wants to purchase their products or services.