Some, okay a lot, of advice needed

**Joan** · 08-29-2008 06:29 AM

So, this is the deal

I’ve got a jewellery company online, with a great website (or so we think) with our products on it and the ability to buy online as well as over phone.

However, I hardly have any traffic to the site and therefore, surprise surprise almost no sells. Now I need some serious help to get traffic to the site and to start making sales, as fast as possible.

I myself is a web programmer and therefore has none experience with marketing in any form and to make everything a bit harder for almost anyone the website is only on Swedish

Check out my site at twinthings.se
Guess you can use google translator to be able to read some of it…

I really need to get the sells up if this project is to survive witch I really want to.

// Jo

**RLorenzen** · 08-29-2008 08:06 AM

PM sent...

**Joshua Jones** · 08-29-2008 09:50 AM

The site is nice, the products look good. I see one major challenge though - this site needs to be translatable across multiple languages and you should be able to transact with the according currencies. People that shop online will not take the time to translate the site themselves just to purchase - they will be onto another site that has similar product in their native language and spend money there.

I hope that helps a little bit Joan.

**flnazrael** · 08-29-2008 10:23 AM

I see you're listed in DMOZ... nice.

You may possibly have a problem with canonical URLs (duplicate copies of the site - one indexed with the www prefix, one not).

I see the site is in ASP - assume you're hosted on an IIS server. Do you have any URL rewriting mods installed that you could use to force standard URLs? (ie http://twinthings.se is 301 redirected to http://www.twinthings.se)

With dynamic sites like stores, and especially blogs, there are a lot of opportunities for duplicate content. I would look around and see how much if any of your pages are exact duplicates or, contain almost all the same content.

If your site is not hosted by an IP which resolves to Sweden, I would consider having it moved to one. Or at the very least, register your site with Google Webmaster Tools and use the Tools option to set the geographic target to Sweden. Also set the preferred URL to either www or non-www (I recommend www).

You seem to have a decent link base... you should be able to do very well in google.se, then you could focus on multi-language support and more aggressively target google.com.

Couple of starting points.