Protecting an event name...

[dag30590]

Basically I'm starting a weekly event at a nightclub and I have heard that in the past another night club has basically kicked promoters out and stole the event name/logo etc. and made huge profits! What ways can I go around this? Like protecting the name and legal covering me and my partner? Thanks in advance.

[bking]

As a start, you might look into registering the name with your secretary of state. If you are running the weekly event under a given name, it becomes a brand of its own. Look at your state's secretary's page for information on trade name registration. The fee is usually nominal.

[LSnyder]

Hi Dag,

I think my firm maybe able to assist you. Take a look at our website New Jersey and Pennsylvania Technology Lawyer | Internet Lawyer | Internet Business Lawyer - home. Although we are located in NJ, we do business all over the US and then some. Most of our dealings are via phone, fax and email.
You definitely want to protect your idea.
Give me a call if you are interested in speaking with an attorney.

Lisa

[diknox00]

I agree. One other option is to actually start to build an email list of your customers. By maintaining a relationship with partygoers...you can have them follow you at whatever club you are promoting at.