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  1. #1
    Your Brand's Avatar
    Your Brand is offline Junior Member
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    professional development generation gaps?

    I need advice on reaching those young in career and/or with a young business.
    My challenge is although I have success building my personal branding business with professionals who have 10-20 years more experience than I do, I think younger generations will value building personal brand and career strategies too. I need to test the theory including interest with the online version of our services. I think younger generations will appreciate the online achievement forums content and support.

    You see, many of my boomer generation clients are successful, but say "I wish I did this years ago". I priced the online professional development tool to be affordable for those starting out and the value is huge - How do I reach young, driven professionals??? Will college through 35 year old pros value personal branding, career strategies like the boomer's are?

    Your insight and advice is appreciated and I plan to return the favor! Please do a quick pass through of the topics and expert support we provide and let me know if I am correct in thinking younger generations will value this. Here is that link to the Personal Board of Advisors information
    Last edited by Your Brand; 03-17-2007 at 01:24 PM.
    David Sandusky
    Your Brand,LLC
    like an ad agency, but for people

    Business and Career Forum
    "The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it" - Michelangelo

  2. #2
    akula's Avatar
    akula is offline Moderator
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  3. #3
    akula's Avatar
    akula is offline Moderator
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    Sep 2005
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    Sydney, Australia
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    well...look

    I'm in graduation mode right now and every single graduate I know in Australia is completely confused about their career...no one knows what they wanna do, or how they can get the job

    This scenario is repeated twice every year across thousands of campuses all over the world..there has probably never been an undergrad student in history who wasn't completely clueless about their career

    The thing is, everyone I know needs extensive career support...particularly when the career decisions made are worth hundreds of thousands in future salary...yet there's no good tools around to help people with their careers

    The result is that people sort just stumble into unrewarding, low paying jobs..

    not good

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