Pitching an ad

[Squandered Halfpints]

A close friend of mine has very good idea for a commerical that has the potential of becoming an advertising campaign. If he was going to pitch the idea to a large company, what would be the best way of going about it, and how much profit should he expect?

[jasaunders]

Most large companies use advertising agencies. If you were to pitch, you would go straight to the creatives at an ad agency. The odds of you selling them a creative are slim to none, I would expect no profit. Ad agencies don't buy other people's ideas.