Hi everybody...
One of my main products is a small business accounting package.
I've done some research and it turns out that the term "accounting software" is much more popular than the phrase "bookkeeping software".
I am busy performing SEO on my website - so that the page gets found for the relevant search term...
Now, I would seem obvious to target "accounting software", being the most popular search term.
Taking into consideration that my target market is the micro to small business - which term do you think I should target?
I have a feeling that many micro business owners would enter the keyword "bookkeeping" instead of "accounting" - more financially literate consumers would search for "accounting"
What do you think??
Thanks,
Dylan





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