Hello all.

I am in the process of developing a product in Australia, which falls into the Light Entertainment/Board Game genre I guess. I am comfortable to handle the distribution, marketing and sales Australia wide, but have been investigating the possibilities of licensing the product off to someone else to distribute in other areas, namely New Zealand and the US to start.

My question is: When would be the best time to look at setting up such an agreement. Right now I am waiting to receive my first shipment, and I have already received significant interest through a few large groups that I have contacted. Would I be best to wait until I have a period of sales figures to show, and therefore charge a higher price to someone to license, or could I offer it now in the early stages, to help get the whole thing rolling at once, in several different markets.

The Licensing agreements would not include website sales, only wholesale and retail.

Any advice would be much appreciated.