I'm currently in the planning phases of my business and want to bring a complete and successful business plan to an investor. I'd like to open a hookah bar and have completed my research for the most part, however I'm dumb-founded as to how to go about projecting how many customers I should forecast.
I will be opening this lounge in an area where there is no similar competition within a 30 mile radius, I believe that my target demographic is any race or gender within the age of 18 - 30 who smokes. Due to the fact that there's no competition I have no one to probe for information, there has never been a business of this type in the area what-so-ever either so I have nothing to look back on either.
I'm in a location where I will be pulling traffic from three different towns and have demographic information for all of them. Is there a standardized percentage that i should use that would act as an educated guess? Any help would be greatly appreciated. Thank you!





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