Make sure you look at training, proof of what the franchisee will earn, tested routes to market for your advertising or hook, where you will advertise and who is your target audience.
What does the franchisee get for their investment? Is your business able to franchise in the first place?
Here in the UK, the BFA is a great place to start...
Assist Franchise - 3 in 1 franchise opportunity (UK only) 3 billion market place, uncapped earnings and get the fell good factor too. Debt Solutions Franchise with proven business model, existing franchisee (yes you can talk to them) and launching our commercial offering on 15th January 2011.
www.assistcorporation.co.uk