Business Online Presence

[pocharle]

How does one go about developing an online presence for their business. The wave of the future is in Social Media, Networking and online transactions.

The difficulties that sometimes arise are knowing when the online content is productive and helpful in showcasing the business' highlights.

Please provide advice and feedback.

Thank you in advance!

[dslackman]

You are correct. Knowing where to place your efforts can make all of the difference. This knowledge comes from experience or it comes from experimentation.
1. identify the demographic characteristics of your buyers (age, gender, interests, etc.)
2. craft a message specifically for those demographics
3. look for vehicles to carry your message to these specific demographic groups