Advetising contract

[fresh108]

Hey guys,

Im getting advertising deals now for my website, but before I go ahead with any deals I want a contract I can send them if they don't already have one which makes things official.

Is there a special online advertising contract template people use? Or should I buy something like this?

Download Sample Internet Advertising Agreement Template from AllBusiness.com

[Marco Santori]

Ideally, a lawyer would draft this for you individually, which will cost you a few hundred dollars. But if you must use a contract you've downloaded from the internet, at least have a lawyer look over it for you once you've filled in the blanks. It'll be quick, painless, at little cost to you, and you can reuse it for your future advertisers. Most solo attorneys I know wouldn't charge you much at all.

[lawinc]

Common contracts in online business scenarios

The following is a list of some of the various agreement and contract template types that you may need in your online business, depending upon your focus.

- Pre-Contract Agreement. A template document for protecting designs, strategies and concepts prior to a contract for a project being signed.

- Non-Disclosure Agreement (NDA). Similar to a pre-contract agreement. This is to protect proprietary information about your company, products or anything you may discuss with a potential partner or client; including the proposal itself.

- Web Site Development. Clearly outlines the responsibilities and expectations of both parties for a web development project; including payment details. A web site development project is also essential for preventing what's called "scope creep" i.e., a situation where you wind up doing more work than was originally agreed upon.

- Maintenance Agreement. After the site has been completed, customers usually have ongoing questions, requests for "tweaks" etc. A maintenance agreement can help ensure that the client is aware that this work will cost them.

- Graphic Design Contract. An agreement in relation to the production of logos, web site graphics, brochures etc. This contract can also act help ensure the client understands that you are absolved of any copyright infringement responsibilities related to any materials they supply.

- Search engine optimization contract. An agreement that outlines your role in optimization vs. results, which often can't be guaranteed given the unknown element in which search engine algorithms operate and frequently change.

- Cross promotion advertising agreement. Often in the online world, rather than an exchange of money, two companies will agree to promote each other on their web sites, to their respective users via email etc. This contract clearly outlines the expectations of both parties and duration of the arrangement.

- Advertising and marketing services agreement. Covering aspects of campaign management, creative and marketing material creation and the involvement of third parties.

- General project work. A short contract covering issues related to low cost and low risk small projects. Usually just a couple of pages, it covers all the various areas related to conditions and payment without going into all the intricacies necessary for larger projects.
For small, low risk jobs.

- Permission to quote. This agreement template provides a written record that a client or partner has given you permission to quote something they have said or written; for example, a client testimonial.

- Affiliate agreement. A contract that clearly outlines the responsibilities and expectations of a merchant and the partner promoting the merchant's products on a commission basis. It includes payment schedules, details of whether the commissions are one-time or on a recurring basis, acceptable forms of promotion etc.