Your website can act as a marketing tool for you only if you will adopt the features that I recommend in my article. Before telling you about those features i would like to tell that I have done research on around 150 real estate websites before coming to this final conclusion.
Ideal features for a Real estate website are:
1. Property Locator Feature: It basically helps your clients with the property type, property features, price range, zip code, etc. - so that they can easily narrow down their search to the exact type of property they are looking for.
2. Photo Galleries of your houses on sales. The pictures you are using should not be blurred(obvious). High resolution pictures will attract more clients to your website.
3. Add listings
4. Share your website links. If you are spending on making your website best and competitive ten definitely you would want maximum people to know about it. The best way is to let your visitors promote your website.
5. SEO-friendly URLs. Don't you want that whenever a person is typing "searching for home" in google, then Google should show your website on top.Well, this is what a SEO friendly url does in your business promotion.
6.Credit points system. Buy credits to pay for all website services and options.
7.Admin billing interface. Review payments made by users, manually endorse pending payments.
8. Mobile Addon
9. Listing Comments
10. Quick user registration
11. Listing catalog browsing
12. Extended search capabilities
13. Tell-a-friend - share listings with friends (via e-mail)
14. Loan/mortgage calculator
15. YouTube video support
16. RSS Feeds
17. Business catalog. A great link exchange tool to list your partners or 3rd party service providers
18. Publications and news. Publish and manage your articles and news events on the website
19. Online Polls - Conduct surveys on your website and display results
20. Multilingual support
21. Activate and Deactivate banners at anytime
22. Image and Flash banners acceptable
Now when you will added these features to your real estate website. It will retain more number of customers. Knowledge thirsty viewers who are coming to your website are getting all information that they desire. They will really like the comfort level that you have created in your website.
Today is the time where if you are direct selling some services it will be fruitful only to an extent but in major cases you wont be able to reach at least 500 million users in a blink of eye.
Yes you heard it correct.
Just redesign your website in the way i mentioned and you need not go for strenuous marketing techniques.
If you are willing to redesign your website then I know an IT company. Surprisingly they will provide you with all above features at a very low rate. I know them as I myself has taken their services. Now is the time to change and rule the business world.





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