Trying to formulate a name that speaks to target market....any help is apperciated!

[CSamoylov]

I have decided to start an upscale online consignment shop however, I am really struggling with a name. I've thought of a few "okay" names however, none seem to stick/the domain is already taken. The concept of my store is "Offering fashionable finds for the frugal fashionista" So here are some of the ideas I've thrown around so far:

• Relabeled
• Worn Couture
• For the Love of Labels
• Love of Labels
• Frugal Fashionista
• Reissue Clothing

I don't feel like any of these really speak to the target audience. I think 'couture' is far overdone and has lost it's true meaning. We will be carrying a price point between $100-$3000 for used merchandise so, I'd like to keep that in mind when thinking of a name that reflects that. Any ideas would be helpful, thanks!

[Angela Young BYIC]

I completely understand what you're going through, it's good that you're brainstorming, keep it up and don't throw it away, it may be useful for future ads or in-store signs.

What I first though of, when I read your description, was seconds, revivals and returning to styles gone by. So instead of 5th Ave, maybe 2nd Avenue, etc.

When buying thrift or consignment I always feel as though I'm bringing new life to something that was previously loved, not wearing old clothes!

Good luck to you!