Here are 2 tips tips to make Email Marketing more effective,
1. Get Permission
"Email is one of the most powerful and yet one of the most dangerous mediums of communications
we have," says Jim Cecil, president of Nurture Marketing, a customer loyalty consultancy in Seattle. "Virtually everyone uses it and in business-to-business marketing everyone you want to reach has access to email. It's also very inexpensive and it can easily be built into existing marketing systems. But of all media, it is the one where it's most critical that you have explicit permission."
2. Build a Targeted Mailing List
"The very best way to get permission is to have your best customers and your biggest fans ask their friends to sign up," Godin says. It results in a self-screened database of prospects who are probably interested in your offering.