reverse SEO

[startinbusiness]

What is reverse SEO and how does it work?

[goldie]

It's a buzzword designed to differentiate a particular group of SEO optimizers / marketers from the rest. Basically the same thing, except the seller doesn't want to have to provide tangible results.

[Jenie0109]

Reverse SEO is the processes of technically pushing down your website from the first page of Google.

[BlackMediaProp]

lol I've never heard this term before. I'd like more information on it if this isn't a joke.

[rogerf265]

The process of reverse SEO is intended to remove negative or unwanted information about a company from a website with new information, lower its search rankings in sites like Google, Yahoo, Bing etc...

Reverse SEO is an online reputation management (ORM) strategy. It protects your company from negative publicity and rumors that can circulate quickly online.Reverse SEO has become one of the most effective strategies for minimizing the impact of bad publicity within the search engines’ organic listings. It is an Online Reputation Management (ORM) tool of SEO consultants who manage Online Reputation Management. Too often, companies become targets for negative press online.

[Lemman]

Yup, if you have negative reviews, you will want to push it down from the first two or three pages of Google search results.

Another area of reverse SEO is putting out negative reviews for your competitors. There is a lot of discussion on the ethics of this tactic, but it just so happens that people would like to know first what other customers have to say about the company before buying its products and services.