Organic Search v Paid Search
Building a website is only half of the battle. The second half is driving qualified visitors to your website. A qualified visitor is anyone who would have a direct interest in your product or service. One of the best places to find qualified visitors is through search engines. What better time to sell a product than when someone is actively looking for it? The only way this person will see your website is if you have an organic/natural listing or you have paid for a listing.
There are two kinds of search; Organic search and Paid search. Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimised with various SEO practices, requiring a skilled SEO expert to optimise your site, and manage the campaign to ensure results. Paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. You then pay a fee each time someone clicks on your ads. This fee is determined by the cost of the keyword and what position you have set the ad to show in. In an ideal world, a strong online marketing strategy uses both search engine optimisation and paid search to get the best results.
These two forms of Internet Marketing are completely independent from each other, and each has its own strengths and weaknesses. The immediate advantage of organic search engine optimisation is that organic listings tend to be generally more trusted by searchers than paid listings. Another advantage is that you donít have to pay for each and every click you receive. So if you select the right search engine optimisation company, you should be paying a flat fixed fee per month, no matter how many visitors you get Ė which should grow every month during the campaign. The disadvantage of organic search is that it can be tricky to get top rankings if you donít know what you are doing. Organic search also takes time to achieve great results for your most competitive keywords, expect to see good results in the first month, but the best results will take anywhere from 3 to 6 months to deliver their best results. Google uses complex ranking algorithms to determine which websites will be listed nearest the top of the page. If your website isnít properly optimised, you could be losing out.
The obvious disadvantage of paid search is that you have to pay for every click. Paid search is also commonly referred to as pay per click (PPC) marketing. The rate you are charged per click varies upon your market and your preferred ranking. The immediate advantage of Paid Search is that it is immediate. You can implement a Paid search campaign in a matter of hours and begin receiving clicks straight away. Another advantage of paying per click is that you have complete control over which terms your website will be listed under.
Either way, donít build a website and then refuse to perform Organic or Paid Search on it, as you will be missing out on valuable sales by going down such a path. Newpath WEB, one of the leading SEO companies in Australia offers you ethical search engine optimisation (SEO) and pay per click services to make your website rank well in major search engines for your targeted keywords. Through careful research and analysis, Newpath WEB gathers and processes information regarding your business, industry and target market. This information is then disseminated to determine the best possible marketing solution for your business. Since each of the clientís businesses and industries are unique, Newpath WEB tailors their SEO strategy accordingly to suit their individual online marketing and search engine optimisation needs. If you want to avail search engine optimisation services in Australia, UK or the USA, please visit the site newpathweb.com.au
Paid Search is the placement of advertising on the first page of Search Engine Result Pages (SERPs). SERPs are always unique because they are generated based on the searcher’s entry of a keyword or a keyword phrase. So, the availability of advertising space on the very first page of these results is most attractive.Organic Search is listings and not paid for. Organic Search Rankings are earned or achieved by convincing the Search Engines that you are more relevant for a particular keyword or phrase than those below you in the rankings. The method of achieving high search engine rankings is known as Search Engine Optimization (SEO).
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