Networking, or network marketing, is a strategy typically done by an individual, rather than a company, to retain and enhance contacts or personal connections for promotions of a product or service, in lieu of traditional forms of advertising.
Networking utilizes interpersonal relationships and social networks, and makes the most of these networks to bring in more customers to the business. It is also a great means to expand one's business to a wider market, beyond your current contacts. Networking becomes even more effective if those in your network have influential connections of their own.
With this said, I believe networking is an effective form of marketing strategy, both online and offline.





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