Need Help Reaching My Target Demographic

**RyanCollins** · 07-13-2010 03:35 AM

I run summer day camps for families on vacation in Lake Tahoe. happyonvacation.com
My main demographic is affluent families with kids under 12 in the Sacramento and SF Bay Area. Many of these families have vacation homes in Tahoe and I want to market my services to them. Any creative suggestions? I am commenting on blogs, working on several deals with livingsocial.com and homerun.com (collective buying sites), have ads on websites that generate around 60+ visits a day. I've even been able to get on the front page of yahoo for certain keywords, but not google. I've tried to set up referral systems with vacation rentals, etc...So far all of the business I've gotten has been from either my list of contacts or by schmoozing moms at the bar...

Any ideas would be greatly appreciated!

**stand856** · 07-13-2010 07:47 AM

Check your pm

**nicolebeckett** · 07-13-2010 12:08 PM

At least you've figured out your target audience! You'd be surprised at how many people haven't!

Are there any local forums that you could post on? We have a few of those in my area, and there are plenty of business owners who post on there - not just to talk about their own services, but to legitimately contribute to the forum. Alot of times, other posters will try their business simply because they feel like they know the owner from conversing with them on the forum.

**RyanCollins** · 07-13-2010 01:12 PM

Yeah I've tried the local forums, but I need to make better contributions. I've been going to Mom forums, and well I'm not a mom. I'm not even a dad. I think if I try harder though I can connect with people rather than just spam them. Nobody likes spam.

**nicolebeckett** · 07-16-2010 10:46 AM

Originally Posted by RyanCollins

Yeah I've tried the local forums, but I need to make better contributions. I've been going to Mom forums, and well I'm not a mom. I'm not even a dad. I think if I try harder though I can connect with people rather than just spam them. Nobody likes spam.

LOL...that is true. No one likes a spammer! Even if you're not a mom or a dad, you still may be able to offer them suggestions. If nothing else, you'll get a taste of what their concerns/interests are, and it may give you some tips on what to do next in your marketing campaign.

**Chaseb731** · 07-17-2010 12:44 PM

Ryan, PM sent

**benhebert** · 07-17-2010 05:22 PM

You're going to have to create great content first in the form of videos / other digital media.

You want to look as professional as possible.

Then from there it's getting out and networking. I would start by sponsoring a local church event or something like that

**goldie** · 07-19-2010 12:07 PM

Find out how the Tahoe Tourist board targets these people. From the top of my head: target the airport to and from Tahoe, target realtors who may handle the rents, target boat rentals and the sports rental shops. Target the casinos.