Mobile App Marketing?

[jawzishere]

Has anyone here done marketing for a mobile app before?

I've read all the top articles out there for ideas so I don't need those.

I'm looking for any firsthand experience of what worked and what didn't.

[barbaragabogrecan]

Nice post. One reason for this is that far too many mobile developers start their marketing efforts after they launch their app. This approach wastes one of the best marketing opportunities available — when the app first goes into an app store.
One of the easiest ways to generate interest in an app, even if the app is just an idea, is to build a splash page. Creating a newsletter sign-up form at this stage also gives people the opportunity to stay updated about progress.