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  1. #1
    tusken is offline Junior Member
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    Aug 2009
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    Is marketing automation a fad or is it here to stay?

    The new generation of email-management and lead-nurturing apps seem worthwhile, but how is marketing showing an improved ROI from the applications?

    We have a Focus.com Community member that is looking for some help with this - any insight?

  2. #2
    inle's Avatar
    inle is offline YE Veteran
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    SINGAPORE
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    You do any testing and measuring for that?
    It will depends on what's the result you are looking at & how much results you are looking for..

  3. #3
    my_misyel is offline Senior Member
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    ^It really depends on the quantity and the demand if we are still going to use it in the future.
    "The secret of happiness is to count your blessings while others are adding up their troubles."
    ---------------------------------------------------------
    The EI Group specializes in HR Consulting, Employee Motivation and processing of Employment Contract

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