How to reach and target Large corporate brands?

**mrcoolz** · 04-30-2010 04:34 PM

Hello,

In brief, say you have some kind of unique online service you can offer to big companies, and brands.For example there is some service of value you can offer to a Clothes Brand, would i have to contact a CEO or some manager directly to advertise what i have to offer? I rather not go down that road, im looking for an indirect way, the way ads target any typical customer online

Im wondering , how would one reach this type of target market and make them visit your website to check you out?

If you need some clarification regarding my question please ask.

Thanks

Thanks,

**DayTrader** · 04-30-2010 09:07 PM

Going directly to the CEO would be the right path because they are the major decision makers. They have a greater purchasing power. If you go the indirect way, there is a chance that you will not be noticed or it would take a longer time to get a decision.

That is my opinion. Hope it helps.

**GraphicSwarm** · 04-30-2010 10:37 PM

I think you "rather not go down that road" and you are "looking for an indirect way" because you naturally feel intimidated. As a young entrepreneur you have to see yourself as a CEO also. If you are charismatic and confident you will realize that CEO's are people too. Networking is a crucial part of being an entrepreneur so man-up, get out there and make things happen. Just don't be TOO pushy and bold. If you have confidence in your service or ideas then the worse that can happen is you get a "No, thank you.", but more likely that that you would get sound advice from someone with a whole lot more experience than you!

**mrcoolz** · 05-02-2010 06:52 AM

Hi thanks for the reply guys,

Say i follow your advice and go directly, how can i actually get some manager's contact info? They are obviously not going to place it on some website.

**GraphicSwarm** · 05-02-2010 09:47 AM

Maybe, maybe not. But they all socialize, scout and network a lot. You have to do the same. This often requires leaving your home to attend conventions, fairs and such, but more and more top-dogs (especially the younger ones) are on online social networks. Maybe not FaceBook, but ones like LinkedIn. But i think actually getting out there and setting up appointments might go a longer way.