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HOW TO PROMOTE YOUR SITE QUICKLY
This is a quick response to the often asked (directly or indirectly) question "How to promote your site" (as in, "how do I make $1m in one day with no work" or "I'm new, what do i do?" or "help, the IRS is after me and I heard internet marketing is a no-brainer and I don't want to go on the lamb in Mexico" or "my dad's a drunk and I need to work as a rentboy to put food on the table but is IM easier?" etc etc etc).
MARKETING
Marketing can be a complex a subject as you want to make it (and you should attempt to get your head around all the models), but it boils down to:
Segmentation – define who your target is. You get better results by targeting customers who are likely to be interested in your product than simply targeting everybody (a scattergun approach).
Targeting – decide how you will approach your target customers. This is a tactical list and, in internet marketing, will be a list of all your channels such as web site, blogs, forums, article marketing etc.
Positioning – know how you will differentiate yourself in the mind of the consumer, relative to competitors. This means sitting down and developing a strategy early on.
TARGETING
As said, targeting is where you layout what you will do on a practical and tactical level. The best approach is to use multiple channels but not so many that they become unmanageable:
So you will have:
A website (SE optimized; a minimum number of jumps between arrival and purchase; all of those other factors that make the website great and make people want to come back etc).
A blog, which has the benefit of allowing you to add new content but which will not change the rank of your main site.
A Facebook, Linkedin and Twitter account, as these are the most popular social sites at the time of writing.
A Press Release account, which has the benefit of distribution through Google Alerts.
Forum account. Where you develop a “brand” as a writer and contributor.
Article Writing. Submitting articles at regular intervals will get your message listed on related (and non-related) sites. The more articles you write and the more perspectives you tackle, the more “expert” you become in your field. This is where your uniqueness will begin to shine and it is therefore important that your chosen field is something you are interested in.
There are other ways to target your consumer (Youtube, Adwords, Digg et al, book publishing etc), and you must experiment with them as part of your strategy analysis and optimization tests.
ORGANISATION
You can see from the above that there is a lot to do. You must therefore organise and systematically approach the task – which is why a clear strategy in the beginning helps. You need to get a handle on time management.
CONSISTENCY
What is most often overlooked is the importance consistency. The above requires a sustained approach over a period. You are building a “brand,” which incorporates all the factors of credibility (trustworthiness etc). You will incorporate a mailing list on your site.
SCALEABLE
Business is about growth, and so the above must incorporate scaleability.
As is obvious, there is a HUGE amount left out.
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