I have a wholesale glassware business. We sell to retail locations and other wholesalers across the country and in Canada. Currently our products are unbranded; there is no indication of who makes the products that the end-user would be able to identify. So if they come back to a retail location that sells my products, unless the retailer tells them it's mine, they don't have a brand name or way to ask for my products.

I would like to change that by branding my products. This was my approach. We are introducing some new products into our overall line, and plan on using them as the jump off point to introduce our company and get a brand recognition going (through the use of decals with our name and logo on the products and other techniques to make our products standout). Then slowly over time, we will start branding our existing products as well so the end user will know that they have been buying our products all along.

Is this a good strategy?

Thanks