Hi DDY,
One approach that I have had great success in the past with is to make sure and try to get listed and featured on as many jewelry blogs (luxury items) and directories as you can. Here is one example of a great place to be spotlighted:
Jewelrista
Get showcased on as many places online as you can. Right guest blogs about your brand, lots of articles for distribution and get listed in as many directories as you can. You may also want to consider writing press releases and using a service like:
Press Release Distribution - Submit Press Releases Online - PRWeb
I have had mixed results with the service but it certainly gets your brand out there. You will also want to attack social media with tenacity. Also print advertising is a good avenue to use as well. It is really a large combination of a lot of things if you want to get this type of campaign of the ground.
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