How do you build a good list of fans made up of your target market through Facebook? I am building a Couples' Travel Club--we are creating vacations for couples who want to travel with couples and are willing to spend on week long all-inclusive vacations. My personal friends on facebook are not our target market--without going to a company that finds fans for you--how is this done?

We currently have a capture page and are working on getting the word out to build our list and we are exploring our options.

Any help would be appreciated---thanks!!!