College social networking niche site marketing plan revising help?

[Windward]

I am currently marketing my site I just launched to increase regristration and activity on the site. I am looking for any ideas members may have to promote the site or what has worked in the past for them. I am begining to seed activity, I have a facebbok page/app to allow easy regristration for facebook members, google adds going, business cards and a small team of college students helping at colleges in the area. I am also thinking of getting tshirts made and doing side walk stenciling around campuses with chalk, depending on campus rules. I am organizing a big marketing push for in August as well at all the major colleges in my area. Any other suggestions or comments on anything else I should be doing? The website is undergroundgrad.com

[Ruskim]

Try creating a twitter list and have ur followers join n help u market ur website

[Encrypted]

Love the idea.. but first off, I don't think the name suites your market very well. Underground makes it seem like the site's targeted towards partying.. gossip and that type of stuff.