article marketing?

[goldie]

You need to write your own articles and measure the response before you outsource. There's lots to be learned, lots of assumptions you're making that will turn out to be illusions.

[Don M.]

I think that you are spot on that you want to write a few of your own articles first. This way you have a better understanding of what it takes. That will allow you to give your outsource writer good guidance and get the articles you want while reducing/eliminating your editing time.