3 Reasons Why Small Businesses Should Start Blogging

[Cucumber Marketing]

#1 Show Your Expertise

A blog is the easiest way to show your prospective clients that you are the master of your domain. Demonstrate knowledge of your field by writing useful “how to” posts. Blog about the latest news in your industry, and be sure to answer people’s questions in your comments.

#2 Get The Word Out There

Launching a new product? Blog about it! Get the word out there about your offerings by bookmarking your blog posts in popular social media sites like Digg, Reddit, StumbleUpon, etc. If people like your product they will talk about it on twitter, link to your blog from their site, or recommend it on popular local listings sites like Yelp, HotFrog, etc.

#3 Attract Visitors and Improve SEO

Blogs are fantastic for attracting new traffic. Search engines index new posts very fast, especially if you write often.

Consolidate your blog with your main business site and direct visitors to your product pages with a strong call-to-action.

[julie01]

Agreed... Blogs and social media are a great way to create a buzz about your site. Social media can really push your site via the word of mouth. From there you can socialize by getting involved in online communities around what you're offering.

[DayTrader]

A blog is a useful tool to promote business, retain customers, and attract potential clients. It is a growing trend nowadays. You just have to keep it updated, and with the right keywords, your business will go a long way.

[faisallatif]

5 reasons to start a small business blog are;
1. Search engine optimization.
2. A blog is an inexpensive form of public relations and marketing.
3. A blog can be more effective than traditional methods of turning prospects into customers.
4. Blogs can help you receive immediate customer feedback.
5. Blogs are easier and less expensive to manage than full-fledged Web sites.

[SmoothEntrepreneur]

Couldn't have said it better myself. Patients is key though.

[marktc]

Another good reason to start a business blog is that blogs can also be integrated into other social media platforms such as Twitter.

Twitter is a good resource for promoting your blog posts and therefore attracting customers.

[ernest1918]

A business blog is pretty good for exposure. Social marketing has such a profound effect now a days and it is also a great way to target an audience. For example in most social sites such as Facebook you can easily go and find someone from your area or age group. A business site with good SEO can bring loads of traffic to your site especially in the ecommerce industry

[Couponfield]

On a related note, how do people feel about paid blogging options? I experimented with this (with a place called smorty.com) and invested very little, expecting to probably not see anything worthwhile (and it sure didn't surprise!). I gave it a shot because it makes sense, as a concept. I just don't think it's an idea that's fully developed yet, but I wish I was wrong.

[brandoncdg]

I agree with this post. Our main keywords for what we think a client would search are basically number 1 on google now. Also I would hope potential clients read our blog to see that we know what we are doing. A blog seems to be a very win win situation for a business.

[extremeweightloss]

Thanks for the tip!

I should start blogging right now. And I there are lots of free services.

Plus you can also make free money using google adsense.

[TelecommutingMom]

I agree, I think any business no matter the size should have a blog these days.

[virtualservice]

Hi,

I think blogging is the best way to get quality of visitors and your website get fresh content at regular basis.

Thanks

[MAaron]

Consider a Synovate/MarketingDaily Study:

There are over 200,000,000 blogs - millions of businesses have found ways to use blogging in their business. If you don’t have the time yourself to maintain a blog, consider hiring a professional writer to perform the nitty-gritty research and
write the post.

A common misconception about blogs is that people who read blogs are looking for gossip People who are looking for information on blogs are seeking opinions (65%), news (39%), and entertainment (38%).

The top ways blogging has helped individuals with a business are:
• Greater industry visibility (64%)
• Acquired new customers, made sales (58%)
• Built thought leadership (54%)
• Asked to speak at conferences (32%)
• Helped recruit employees (17%)

Consider what your goal is on a long-term basis and have a plan before jumping in. Consult with an experience writer if you really want to put your best image forward.

Regards,
Melanie

EWORLDWIRE(R) Press Release News Wire Service (eworldwire dot com)
VOXSI(R) Video Production Serivce (voxsi dot com)

[Businesspeopleng]

#1 Show Your Expertise

A blog is the easiest way to show your prospective clients that you are the master of your domain. Demonstrate knowledge of your field by writing useful “how to” posts. Blog about the latest news in your industry, and be sure to answer people’s questions in your comments.

#2 Get The Word Out There

Launching a new product? Blog about it! Get the word out there about your offerings by bookmarking your blog posts in popular social media sites like Digg, Reddit, StumbleUpon, etc. If people like your product they will talk about it on twitter, link to your blog from their site, or recommend it on popular local listings sites like Yelp, HotFrog, etc.

#3 Attract Visitors and Improve SEO

Blogs are fantastic for attracting new traffic. Search engines index new posts very fast, especially if you write often.

Consolidate your blog with your main business site and direct visitors to your product pages with a strong call-to-action.

I agree. I also believe it helps a business person put their face behind their business. people feel better doing business with a person than a wall or signboard.

[Businesspeopleng]

Blogging about your business puts a face behind it; people prefer to do business with a person rather than a wall or signpost.