Why joint promotion is incredibly underrated

[timandren]

Joint promotion is an area of business ripe with opportunity. I believe it to be one of the most underrated marketing methods out there. With a struggling economy, businesses are holding their cash reserves tightly. Your ability to connect with brands for joint promotion, co-branded advertising or the equivalent can give you the exposure your company desperately needs. I scratch your back, you scratch mine.

For example, let's say you own the Crazy Tasty Granola Bar Company. Finding a strategic partner who is already tapped into your market could open up strong currents of commerce for your business. What if you got together with an exercise garment company or gym franchise and explored ways to give samples of your Crazy Tasty Bar to their customer base. You could simultaneously promote health with a shared approach.

By partnering with the gym franchise you get the exposure you need, in return they may use your product as a free giveaway for sign-up, have them as part of a sales event or a free quick snack for their customers in between sessions. The potential for a co-branded advertising campaign is there, but the messaging can be tricky to produce. Instead, could both companies host a 'Health Day' and provide educational sessions on diet and health?

When you find a partner, be sure to place high priority on comparing your target audience facts or stats and make sure there is an effective overlap for both parties. There are many iPhone users who, if they wanted a video camera would probably buy the Flip Mino camera and vice versa. Both products have similar target audiences. They share age groups and disposable income among other things. If you can confirm a strong base with shared demographics then you're well on your way to confirming a good partner business.

Could you find a partnership with another business who has customers that use your product or service? Does your target audience use computers? travel? need healthcare? or stay in hotels? The questions are worth seeking answers to.

[ishan]

In blogging, Cross Feed Promotion is also too underrated. It is simple and effective.

[r_p]

Joint promotion is an area of business ripe with opportunity. I believe it to be one of the most underrated marketing methods out there. With a struggling economy, businesses are holding their cash reserves tightly. Your ability to connect with brands for joint promotion, co-branded advertising or the equivalent can give you the exposure your company desperately needs. I scratch your back, you scratch mine.

For example, let's say you own the Crazy Tasty Granola Bar Company. Finding a strategic partner who is already tapped into your market could open up strong currents of commerce for your business. What if you got together with an exercise garment company or gym franchise and explored ways to give samples of your Crazy Tasty Bar to their customer base. You could simultaneously promote health with a shared approach.

By partnering with the gym franchise you get the exposure you need, in return they may use your product as a free giveaway for sign-up, have them as part of a sales event or a free quick snack for their customers in between sessions. The potential for a co-branded advertising campaign is there, but the messaging can be tricky to produce. Instead, could both companies host a 'Health Day' and provide educational sessions on diet and health?

When you find a partner, be sure to place high priority on comparing your target audience facts or stats and make sure there is an effective overlap for both parties. There are many iPhone users who, if they wanted a video camera would probably buy the Flip Mino camera and vice versa. Both products have similar target audiences. They share age groups and disposable income among other things. If you can confirm a strong base with shared demographics then you're well on your way to confirming a good partner business.

Could you find a partnership with another business who has customers that use your product or service? Does your target audience use computers? travel? need healthcare? or stay in hotels? The questions are worth seeking answers to.

it is simply underated because most businesses these days focus on making $$$ in the struggling ecconomy and to boost their business in money making ways rather than effective joint promotion.

[timandren]

What types of cross feed stuff works ishan?

[Dannybranded]

I think it would be helpful to add that if you are going to try this make sure you have a solid sales presentation before approaching the other company. They need to see the real benefit for them. If you own Crazy Tastey Granola bar company, and are just starting out in the world, you will really need to show the other company the benefits of co-branding with you. Giving them product to give away to their customers may make their current customers happy but its not generating new ones either. However, hosting an event with another company, that could be a winner for all but now you need to advertise for the event.