[drewevans]

When it comes to business sites, rather than pure information, do you isolate your services so you can use that product as the keyword.

for example, i have a page dedicated to business card design and again for each product/service. I have then bold and italicised the text [dont' know how important that is really] so that page alone is purely dedicated to that service.

would anyone classify that as good Search Engine Optimization.
how do business websites - static - have good Search Engine Optimization practices when there are effectively 20 different unrelated keywords and topics for one page? especially when a lot of corporate sites only have 5 webpages....

or do corporate websites just pay for ads, or rely on people who already know their business name???

secondly, at what point does your traffic and your keywords have a vital role in search engines. Is it simply a matter of website ranking and page rank?

when they go up, are your keywords given more weight based against the search....at current i do not receive many hits a day [which is ok for now] but sections of my site are keyword heavy. here for example
Does google or alexa only update this every 3 months. If so, does that mean it won't matter what happens to my site during that time as long as at the end of the 3 month period i have all the right backlinks, meta-data, content and an OK average traffic rating at the time of updating..

don't know how to write the last bit to make sense.

What do you think - am i correct in my assumptions??? i really have no idea.

[mrx]

Originally Posted by drewevans

When it comes to business sites, rather than pure information, do you isolate your services so you can use that product as the keyword.

Yes

or do corporate websites just pay for ads, or rely on people who already know their business name???

You need to do both. Optimize your website and test paid advertising. When you find something that works, increase your spending. On thing I noticed, you should change your page heading from:

<p class="style35 style37">LOGO DESIGN</p> to <h1 style="style37">Your Title Here</h1>

secondly, at what point does your traffic and your keywords have a vital role in search engines. Is it simply a matter of website ranking and page rank?

when they go up, are your keywords given more weight based against the search....at current i do not receive many hits a day [which is ok for now] but sections of my site are keyword heavy.

Don't build your website for search engines, build them for your (would be) customers. Keyword stuffing will hurt you.

here for example
Does google or alexa only update this every 3 months. If so, does that mean it won't matter what happens to my site during that time as long as at the end of the 3 month period i have all the right backlinks, meta-data, content and an OK average traffic rating at the time of updating.

Search engines visit your website on a schedule which is determined in part by how often the website changes and how popular it is. If your updating daily or weekly you'll get more attention then updating monthly.

You might try some "social marketing" or in other words.. make some freebies. You can make some desktop wall papers, computer icon's, maybe some custom Favicons. Start a simple blog so you can post about your new creations. There are hundreads of websites that will distribute them for you.

Blog software is more then just a convenient way to rant... it allows other people to comment on their own blog, linking back to yours.

[drewevans]

some excellent tips - thanks.

i can't remember if i wrote this in my original post, but i am thinking of including a blog - for all those reasons.
I was initially thinking a tutorial blog on painting/graphic design/design in general.
which would then be split up into categories. like photoshop, illustrator.........or

portrait painting,
landscape painting,

painting techniques [you get the point]
and, also offer articles which i can submit to sites, plus, free downloads as you have said
desktop wallpaper is probably the easiest.

as for 'social marketing' i don't quite get what you mean by
"Start a simple blog so you can post about your new creations. There are hundreads of websites that will distribute them for you."

how do they distribute them??? what would i need to do in this example....

and i am also aware about not having H1 headings.......only noticed it about 10 minutes ago after reading an Search Engine Optimization article which was posted for free here.. excellent stuff.
so thanks.

[mrx]

By freebies I mean create something unique that visitors can download. A graphic for the background on their computer or icons, see famfamfam.com.

Tutorials are a great way to build content and are much like free downloads. Websites that aggregate that type of content will quote and link back to you.

Use one of the licenses at creativecommons.org to make sure your copyright is protected while allowing your work to be distributed.

Example, a graphic designer created four templates for IPB, a pay per license bulletin board. The templates were very attractive and free. The only requirement was the link back to his website not be removed. Within a few years he had over 11,000 websites linking to his homepage.